A Public Service Announcement From Norms
A reminder that you are not alone. Most people deal with this embarrassing stuff, they just don't talk about it. And they've probably had a tough time treating it. That's where Norms comes in.
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Hemorrhoids. Constipation. Gas. Bloating. Diarrhea. Funky fungal flare-ups. If you’ve got a body, you’ve suffered from at least one of these. Maybe all of them. Maybe this week. You’re not alone.
75%
By the time we're 50, over half of us will have gotten hemorrhoids at least once
(Are you one of us?)
Norms makes these unmentionables manageable.
Then we’ll help out with your other perfectly normal bodily malfunctions.
You Are Not Alone!
Norms Makes the Unmentionables Manageable
Americans Are Getting Them More Than Ever
75%
Nearly 75% of adults will experience hemorrhoids at some point.
50%
Key Statistic: Over 50% of hemorrhoid cases begin at Grade 1, often progressing if left unmanaged.
Half
Half of people over 50 experience symptomatic hemorrhoids.
85%
Up to 85% of women experience hemorrhoids during pregnancy or postpartum.
45 to 65
The peak incidence occurs between ages 45 to 65 years.
80%
Jobs have become more sedentary, with over 80% of workers sitting for most of their day, which increases the risk of hemorrhoids.
16g
The average American consumes only 16g of fiber daily, far below the recommended 25-30g.
5%
Only 5% of Americans get the recommended daily fiber intake.
10%
Only 10% of hemorrhoid cases require surgical intervention.
What's recommended for 80% of cases? OTC Medications & Lifestyle Modifications
Hemorrhoids are incredibly common, yet they remain one of the least discussed health conditions. The silence surrounding them isn’t just an oversight—it’s a product of stigma, misinformation, and cultural reluctance to talk about personal health.
Conversations about hemorrhoids often make people feel embarrassed or ashamed, even though over half of adults will experience them at some point.
Some people believe hemorrhoids are only caused by poor hygiene or unhealthy habits, when in reality, genetics, diet, and even stress play a major role.
People assume that symptoms like itching, swelling, or mild pain are just normal inconveniences rather than signs of a treatable condition.
“I always thought I ate pretty well, but after struggling with hemorrhoids, I realized my diet was missing something—fiber. Who knew a little more roughage could make such a difference?”
“I spend eight hours at my desk and then go home and sit on the couch. It wasn’t until my doctor pointed it out that I realized my lifestyle was contributing to my hemorrhoid problem.”
“I thought hemorrhoids were just a young person's issue, something that went away quickly. But at 55, I realized they stick around—and no one was talking about it.”
“Pregnancy was hard enough—then I had to deal with hemorrhoids too. I wish someone had warned me beforehand!”
“I ignored my symptoms for years because I didn’t know what was normal. When I finally saw a doctor, I realized how common hemorrhoids actually are.”
“I had a brutal deadline at work, and suddenly my stomach was in knots. Next thing I knew, I was straining in the bathroom and dealing with my first hemorrhoid.”
“I used to live on fast food, and I never really thought about fiber. After my first flare-up, I made some changes—and trust me, my body thanked me.”
“I never had issues with this in my 30s, but now that I'm in my 50s, it's a different story. My doctor told me it’s just part of aging, but there are ways to manage it.”
Stories published on the education pages of getnorms.com. They are not product reviews.
"This One's Personal"
A personal message from Joshua Katz, Norms founder and 20+ year hemorrhoid sufferer. About why he had an obligation to fix everything that's broken about the embarrassing self-care category.
"Our Products Solve Your Problems"
A video featuring Co-Founders Joshua & Carli introducing Norms Hemorrhoid Relief, a full line of no-nonsense products for maximum relief with minimal friction.
Watch
Personal Care By People Who Care
At Norms, we believe talking about hemorrhoids is the first step to treating them. Through our Totally Normal Conversations podcast with Dr. Wendi and other content series, we're breaking taboos with expert insights, real experiences, and just enough humor to make the uncomfortable comfortable. Because when embarrassing health issues feel normal to discuss, getting help feels normal too.
Totally Normal Conversations
Podcast-style sit-downs with well-informed people talking about embarrassing self-care issues
Hemmies 101
Hemorrhoids 101 With Dr. Wendi
How To's
Simple instructional videos on how to use your Norms products for maximum effect with minimal friction
Edu-taining Videos
We make learning about Hemorrhoids and other gross bodily afflictions fun. The more you know...you know?
Behind the Scenes
Get a look at all the things Big Pharma would never show you. Ever wonder how wipes are made? We'll show you!
The other guys products are conspicuous, intimidating and confusing. We take a more low-key approach with approachable products that are just as effective but more intuitive to use.
We've created an intuitive product system that helps customers know what to use, when, and why.
Packaging and education work hand-in-hand to simplify care—no confusing instructions or fine print.
Norms offers discreet, user-friendly, and approachable products designed to eliminate pharmacy shame, simplify self-care, and normalize ownership through innovative design and education.
We meet customers where they are: online—prioritizing DTC and fast delivery to eliminate pharmacy shame.
Norms promotes confidence and normalizes ownership through approachable design, educational content, and real-life storytelling that destigmatize common health experiences.
We normalize ownership through lifestyle storytelling, real-people campaigns, educational content and a tone that says “we get it.”
Now There's Norms
We're proud to introduce our full Suite of maximum strength hemorrhoid products in three feel-good formats: Medicated Wipes, a Hemorrhoid Spray and a Hemorrhoid Cream. We've also got individually wrapped versions we call "Roadies" for when you're out-and-about or on the go.
Three different formats of fast relief. Larger and more economical than our Roadies but nothing to be ashamed of.
Big Squeeze
Norms Hemorrhoid Treatment Cream (Big Squeeze, 2oz, 5% Lidocaine)
The 2 oz tube is the value play: it contains twice the amount of cream as most competitors for about the same price, so you get more applications and fewer “I’m out at the worst time” moments.
$29.99
Sale
Norms Big Sheets Medicated Hemorrhoid Wipes (48ct, Soothing Relief)
We made Big Sheets huge. Tremendous. The Homies pouch stays within reach with 7 x 8 coverage and cool-on-contact relief (witch hazel + aloe).
$10.79 
4.69 · 39 reviews
Norms Hemorrhoid Relief Spray (Fast-Acting)
Advanced 360° spray technology helps you hit the spot from any angle, and the formula is paraben-free, fragrance-free, dye-free, and butane-free.
$17.99
Sale
Norms Full Hemorrhoid Treatment Kit (Cream, Wipes & Spray Bundle)
What you get: 1 resealable pouch of Medicated Wipes (48 count). 1 can of Hemorrhoid Spray (3 oz). 1 tube of Hemorrhoid Cream (Big Squeeze, 2 oz).
$41.99 Roadies (For When You're Not At Homie)
24 count
Norms Big Sheets Hemorrhoid Wipes – Wipe Outs (24ct, Individually Wrapped)
Packed as 24 individually wrapped wipes for grab-and-go convenience, so you can stash them in a pocket, purse, desk drawer, glovebox, or carry-on and always have a fresh one ready.
$17.99
Norms Hemorrhoid Cream Squeezies (5ct Travel Pack, 5% Lidocaine)
Pre-measured, discreet, and mess-free, these single-use packets make it easy to get relief anywhere without dealing with a tube or cleanup. Keep one in your bag, desk, glovebox, or carry-on so you’re always prepared.
$12.00
12 Count
Norms Hemorrhoid Cream Squeezies (12ct, 5% Lidocaine)
The same formula as our Big Squeeze Cream but Squeezier. No mess. No shame. No bad ingredients. No more staying at home.
$29.99
Norms Travel Hemorrhoid Relief Kit (Squeezies & Wipe Outs Bundle)
Individually packaged wipes and single-servings of cream. Portable & discreet. For maximum relief when you're on the road or out and about.
$47.98
We suggest you combine the wipe 
with our spray 
or cream 
for a complete cleaning & treatment routine
Your 10-day relief plan
Dealing with a flare-up can be overwhelming, but with the right plan and the right products, relief is just a few steps away. Here's how to make the most of Norms Medicated Wipes, Spray, and Cream during a typical 10-day flare-up.
Days 1-3 Early Signs of Irritation and Itching
Start with Norms Medicated Wipes to clean and soothe the area at every opportunity. The cooling and refreshing ingredients in the wipes are perfect for addressing irritation and keeping things calm as the flare-up begins.
Pro Tip: Use the wipes as the foundation of your routine throughout the entire flare-up. They're gentle, effective, and safe for daily use to keep the area clean and comfortable.
Days 4-6 Escalating Pain and Swelling
As discomfort increases, it’s time to add Norms Spray to your routine. The Spray delivers fast, no-touch relief for itching, pain, and swelling. It’s perfect for when you’re on the go or need a quick, mess-free application.
Pro Tip: Apply the Spray up to 4 times a day to reduce swelling and numb the area. Alternate the Spray with the Cream during this phase for targeted relief.
Days 7-8 All The Bad Feelings
The Cream delivers maximum-strength relief, reducing intense swelling, pain, and burning while providing a soothing protective barrier.
Pro Tip: Use the Cream for deeper, longer-lasting relief when you have time for a more thorough application. Alternate with the Spray if needed for faster, touch-free relief between Cream applications.
Days 9-10 Recovery Mode
As the flare-up starts to subside, continue using Norms Wipes to clean and soothe the area. If needed, apply the Spray or Cream for any lingering discomfort.
That's what they said
“With retro packaging and Pete Davidson as an investor, Norms is destigmatizing a once-embarrassing affliction”
This story about Norms ran in the Wall Street Journal on December 21st, 2025
Read article
The Missing Aisle Petition
To: DoorDash
Re: The Missing Aisle
A formal petition to DoorDash, from the Totally Normal Company.
DoorDash built a store for everything you’d rather not buy in person. Condom aisle: yes. Laxatives: yes. Gas-X made the cut. Hemorrhoid care — the thing 3 out of 4 adults will need, the single most whispered-about product in the pharmacy — nowhere to be found.
We, the undersigned, being of sound mind and normal body, respectfully note:
It’s like a fan club meets a support group meets a loyalty program. Anyone can join. Sign up now to be one of our inaugural members.
Join
Maybe that itching and burning isn't something you should ignore anymore. We'll help you get to the bottom of things and put you on the path to relief.
Norms is redefining personal care for the stuff no one wants to talk about. We make highly effective, no-nonsense solutions for real problems that real people have. Like hemorrhoids. We combine clinical science with thoughtful design, ditching the outdated, greasy, and embarrassing treatments of the past. No gimmicks, no stigma—just clean, confident, and convenient care that actually works.